YieldBuild Customer Success Stories

Running YieldBuild's Premium Display and Text Ad Programs alongside AdSense

"We've been thrilled with YieldBuild's display and text ad sources running alongside AdSense--the ads are relevant, complement AdSense's, and boost our overall revenue."

Google AdSense is the largest contextual ad network, but it has a 3-unit-per-page maximum that you can't violate, even though you might have additional space on the page for high-quality ads.

Enter YieldBuild's Premium Ad Programs, sources of high-quality display and text ads that you can run alongside your AdSense. Drawing from several high-quality ad sources, including AOL's Advertising.com, Microsoft pubCenter, and Traffic Marketplace, the Premium Display and Premium Text Ad Programs are an excellent adjunct to AdSense if your site is content-rich and topically-organized.

SlideShare, a popular site where people can share PowerPoint decks and embed them on blogs, began using YieldBuild to optimize their AdSense in April 2009. Given the site's size, contextual richness and available ad real estate around each slide, SlideShare was a perfect candidate to run Premium Text and Premium Display Ads alongside their AdSense.

"We had been trying to find another ad network that we could run in ad spots along with AdSense, but hadn't found any high-performing candidates to do so with," says Rashmi Sinha, CEO and Co-Founder of SlideShare. "The ads we've been seeing through the Premium Ad Programs are high-quality and high-payout. We've been thrilled with YieldBuild's display and text ad sources running alongside AdSense--the ads are relevant, complement AdSense's, and boost our overall revenue."

The Premium Ad Programs' inclusion into SlideShare's text ad mix has increased their revenue by 30% over AdSense alone.

Moving beyond the 3 ad-unit limit

"The three ad unit maximum from AdSense was limiting our revenue potential. A 4th zone filled with YieldBuild's Premium Ad Programs gave us a great revenue lift."

PrimaryGames.com, an educational gaming site popular with elementary-school children, came to YieldBuild with plenty of ad experience under their belt. Having tried a wide range of ad formats and networks, they knew what worked for their site's traffic and what didn't, but were open to working with YieldBuild to optimize their current ads and to try out the YieldBuild Premium Display and Text Ad Programs.

"It's clear to us that no single ad network can fill all of our ad real estate, so we turned to YieldBuild to most effectively manage our inventory and identify those networks that perform best for each open ad spot," says Susan Beasley, creator of PrimaryGames.com.

"I've been pleased with the YieldBuild Premium Ad Program's ability to deliver high-performance text and image ads which appeal to our younger viewer base. The three ad unit maximum from AdSense was limiting our revenue potential. A 4th zone filled with YieldBuild's Premium Ad Programs gave us a great revenue lift."

The Premium Ad Programs now comprise slightly more than half of the text ad revenue PrimaryGames is generating through YieldBuild.

Optimizing multiple networks

"We love that we've been able to optimize across 3 networks plus the Premium Text and Display Ad Programs."

RateMyTeachers.com is the premier online destination for students and parents to connect and share reviews and ratings of middle and high school teachers. Online since 2000, Ratemyteachers.com boasts over 11 million ratings of over 1 million teachers.

"We love that we've been able to optimize across 3 networks plus the Premium Display and Text Ad Programs," says Aaron Altscher, Managing Director.

"YieldBuild's Premium Ad Programs have been a terrific complement to other ad networks we're running through YieldBuild on RateMyTeachers."

YieldBuild supports leading ad networks (including Google AdSense, ValueClick Media and Chitika), in addition to its Premium Display and Text Ad Programs.

Enjoy insurance when an ad network slips

"When we have a momentary dip with a particular ad network, YieldBuild quickly identifies the right ad network to pick up the slack. Even though each network may go up and down, our overall revenue stays relatively level thanks to YieldBuild."

HubPages is a wildly popular social content network that allows anyone to create rich-media articles on a topic they know and love, and earn ongoing royalties through ads served up on what they've published. The site attracts more than 25 million unique monthly visitors, primarily from search engines, and enjoys almost 100 million monthly page views. 140,000 authors have published more than 800,000 articles since the site's launch in August 2006.

"YieldBuild's ability to automatically allocate the best paying ads for each ad spot has been critical to our revenue stability," says Paul Deeds, HubPages's general manager. "When we have a momentary dip with a particular ad network, YieldBuild quickly identifies the right ad network to pick up the slack. Even though each network may go up and down, our overall revenue stays relatively level. The fact that it does so without the need for day-to-day tweaking of our ad allocations gives us substantial peace of mind."